Citizens4Climate FAQ

Citizens4Climate Campaign FAQ

Frequently Asked Questions about the Green Coins initiative

1. What is the Citizens4Climate Campaign?

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The Citizens4Climate (C4C) Campaign is an initiative by the Environment Protection & Climate Change Department (EP&CCD) Punjab, to encourage individuals and registered entities to create and share content about environmental protection and climate action on social media. Participants can earn "Green Coins" for qualifying content.

2. What are "Green Coins" and what is their value?

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Green Coins are rewards given for approved environmental content. Each Green Coin has a value of PKR 10,000.

3. What should be the minimum duration of a video?

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Minimum duration for a video in Individual User category is 30 seconds and 60 seconds for Registered Entity category.

4. Can a citizen other than Punjab participate in C4C Campaign?

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No, Citizens4Climate is only for the Citizens of Punjab or Citizens who have Punjab's Domicile.

5. What kind of content is expected?

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Content should be original and focused on environmental awareness or climate action, aligning with EPCCD's guidelines. Themes include:

  • Environment Protection
  • Climate Change
  • Air Pollution/Smog
  • Plastic reduction
  • CM Punjab Green Credit Program
  • ETS testing
  • Other EPCCD initiatives (as mentioned on their website and social media)

6. Can I submit the same video for both individual and registered entity categories?

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No, one video can only be submitted as either an individual or under a registered entity, not both.

7. What If a user/entity produces a video that has general topics discussed like day to day activities, and they add a message on climate/environment within that video, will that be counted as an entry?

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The dominant part of the video i.e 60% of the video should be regarding environmental or climate change awareness to qualify.

8. Will SMC (single member company), or sole proprietor or other similar registration arrangement with only one person, be considered as firm/entity?

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Yes, if its registered with FBR and having the social media page with the same name as registered in FBR.

9. Can I publish the same video on multiple platforms?

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Yes, publishing one video on multiple platforms is allowed. However, each platform will be evaluated separately, and the criteria must be met for each platform individually, not collectively.

10. Is paid promotion or boosting of content allowed?

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Yes, boosting or paid promotion of the video/infographic is allowed.

11. What if I upload a video on a social media page that isn't in my own name?

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If you upload a video on a page that doesn't bear your name, you must submit a screenshot confirming that you are the administrator of that social media page/channel.

12. What if the Individual is under 18 years of age?

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For Individual under the age of 18, the Green Coin payment will be received by their parent or guardian upon biometric verification. The guardian will also be required to submit an undertaking.

13. How many videos can I publish per month?

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Each individual influencer or registered entity may publish a maximum of ten videos per month.

14. What is the verification process for Green Coins?

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The EPCCD evaluation team will verify:

  • View count thresholds.
  • Content compliance (tags, hashtags, themes, EPCCD guidelines).
  • Quality of the video/infographic.
  • Verified entries will be awarded Green Coins within a prescribed time.

15. Who makes the final decision on awarding Green Coins?

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The decision to award Green Coins rests with the evaluation team of EPCCD.