A Digital Awareness Initiative by EP&CCD Punjab
Under the Punjab Clean Air Program (PCAP)
Visit Campaign PortalThe Citizens4Climate Campaign is a digital awareness initiative launched under the Punjab Clean Air Program (PCAP) by the Environment Protection & Climate Change Department (EP&CCD), Punjab.
It aims to engage youth, social media users, and registered digital media entities in creating impactful digital content on clean air and environmental issues.
Participants will use platforms like Instagram, Facebook, TikTok, YouTube, Twitter (X), and LinkedIn to share videos or creative content promoting air pollution reduction, smog control, and sustainable practices.
citizens4climate.comThis initiative supports content creators through boot camps and storytelling workshops, especially in universities and urban centers. The campaign encourages quality digital content, following EP&CCD guidelines, and prohibits hate speech, political content, and misinformation.
Empowering youth with knowledge about climate change and sustainable practices through digital media.
Creating widespread awareness about air pollution and its solutions through viral digital content.
Building a community of climate-conscious digital advocates in Punjab and beyond.
In the digital age, social media is a powerful tool for communication, public awareness, and behavioral change. The Citizen4Climate campaign incentivizes impactful content on climate and environmental issues, especially air pollution.
Pakistan's digital ecosystem in 2025 offers unprecedented reach:
Each platform serves a unique purpose in our campaign strategy:
We've designed participation categories to engage all types of digital creators
Create and share original content on air quality and climate issues. Perfect for students, activists, and concerned citizens.
Digital agencies or influencers with verified platforms are encouraged to participate with professional-grade content.
Extra rewards for content that trends or achieves high engagement. Your impact gets recognized and rewarded.
We empower our climate champions with comprehensive support
Participants will be supported via boot camps, storytelling workshops, and professional mentorship. Qualified participants will receive disbursements via a dedicated Asaan Assignment Account.
The goal is to build a community of climate-conscious digital advocates in Punjab and beyond.
Learn More About IncentivesHands-on training for creating impactful digital content
Storytelling techniques for environmental messaging
Guidance from digital media and environmental experts
Financial rewards for top-performing content creators